Last Updated: March 6, 2025
This Privacy Policy describes how SPARC GROUP RETAIL LLC d/b/a Aéropostale and our subsidiaries and affiliated companies (collectively, “Aéropostale,” “we,” or “us”) collect, use, disclose, and otherwise process information about you. This Privacy Policy applies to Aéropostale’s operations in the United States, including information we collect when you access or use our websites that link to this Privacy Policy (collectively, our “Services”), or when you otherwise interact with us, such as in our stores, through our customer support channels or marketing campaigns, at an event, or on social media. We may provide different or additional notices of our privacy practices for certain products, services, or activities, in which case those notices will supplement or replace the disclosures in this Privacy Policy.
If you visit an Aéropostale store or website from outside the United States, this Privacy Policy will not apply to you. Aéropostale’s international operations (including stores and websites) are operated by independent third parties, and the privacy policies of those third parties will apply to the personal information they collect.
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy. If we make material changes, we will provide you with additional notice (such as by adding a statement to the Services or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.
The information we collect about you depends on how you interact with us or use our Services. In this section, we describe the categories of information we collect and the sources of this information.
We collect information you provide directly to us. For example, we collect information directly from you when you create an account, make a purchase, submit or post content through our Services (including product reviews and other user-generated content), communicate with us via third-party platforms, participate in our contests, sweepstakes, or promotions, sign up for marketing communications from us, participate in a research panel, request customer support, or otherwise communicate with us.
The types of information that we collect include your name, email address, billing address, shipping address, phone number, username and password for an Aéropostale account, month and day of birth, gender/gender identity, body measurements and body type, social media handle, videos, images, information about your lifestyle, shopping habits, interests, and hobbies, and any other information you choose to provide.
If you make a purchase from us, we work with a third-party payment processor to collect and process your payment information.
We automatically collect certain information about your interactions with us or our Services, including:
We are part of the SPARC Group and may receive information about you from other brands in our corporate family. We also obtain information from other sources, such as:
The types of information we collect from other sources include your contact information (such as name, phone number, and postal address), device and usage information (such as IP address and inferred geolocation), demographic information (such as age and gender), information about your occupation and household, and information about previous purchases, product preferences, rewards program participation, interests, and shopping habits.
We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your approximate location based on your IP address or infer that you are looking to purchase certain products based on your browsing behavior and past purchases.
We use the information we collect to provide, maintain, improve, and develop our products and services and personalize your experience with us. We also use the information we collect to:
We engage others to provide analytics, serve advertisements, and perform related services across the web and in mobile apps. These entities may use cookies, web beacons, SDKs, device identifiers, session replay, and other technologies to collect information about your use of our Services and other websites and mobile apps, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. This information is used to deliver advertisements targeted to your interests on other companies’ sites or mobile apps and to analyze and track data, determine the popularity of certain content, and better understand your online activity.
You can opt out of cookie-based ad targeting on our website by following the prompts at Your Privacy Choices. Your opt-out choice will be linked to your browser only; therefore, you will need to renew your opt-out choice if you visit our website from a new device or browser, or if you clear your browser’s cookies. You can also learn more about interest-based ads or opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance by visiting www.aboutads.info/choices.
In addition to cookie-based ad targeting, we may disclose your identifiers, such as your email address(es) and phone number(s), to some of our advertising partners. These advertising partners translate that information into a unique identifier that can then be used to show ads that are more relevant to you across the web and in mobile apps. Depending on where you reside, you may opt out of these disclosures by filling out our web form.
We disclose (or permit others to directly collect) information about you. We disclose personal information described in this Privacy Policy and in the following ways:
Our Services are not designed for children under the age of 16. If you are a parent or legal guardian and you believe that a child has provided personal information to us without your consent, please contact us at [email protected].
You can access, modify, and delete certain information stored within your online account by logging into your account at any time.
You may opt out of receiving text messages, promotional emails, or promotional mail from Aéropostale by following the instructions in our Marketing Opt-Out Form or in those communications. If you opt out of such communications, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.
Aéropostale uses cookies and similar tracking technologies to analyze visits to our websites and interactions with our communications to help us improve our website, services, and marketing campaigns. Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. You can also visit Your Privacy Choices to disable targeting cookies. Note that removing or rejecting certain cookies could affect the availability and functionality of our Services.
Some U.S. states have enacted privacy laws that grant their residents certain rights and require specific disclosures (“State Privacy Laws”). If you reside in California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, or Virginia, this section applies to you. This section also serves as our California notice at collection.
| Category of Personal Information | Categories of Recipients | Use of Personal Information |
|---|---|---|
| Identifiers (such as your name, email, and IP address) | Advertising and marketing partners, other brands in our corporate family, Internet service providers, research and data analytics providers, providers of Aéropostale’s sweepstakes and other programs, operating systems and platforms, payment processors, fulfilment partners, customer support partners, event partners, fraud prevention partners, cloud service providers | Provide, maintain, improve, and develop our products and services; Personalize your experience with us; Send you technical notices, security alerts, support messages and other transactional or relationship messages; |
| Characteristics of protected classifications under California or U.S. federal law (such as your age and gender) | Advertising and marketing partners, other brands in our corporate family, Internet service providers, research and data analytics providers, customer support partners, fraud prevention partners, cloud service providers | Communicate with you about products, services, promotions, and events offered by Aéropostale and others and provide news and information that we think will interest you; |
| Commercial information (such as records of products you purchased) | Advertising and marketing partners, other brands in our corporate family, Internet service providers, research and data analytics providers, operating systems and platforms, payment processors, fulfilment partners, customer support partners, event partners, fraud prevention partners, cloud service providers | Monitor and analyze trends, usage, and activities in connection with our products and services; |
| Internet and electronic network activity (such as information about your activity on our website) | Advertising and marketing partners, other brands in our corporate family, Internet service providers, research and data analytics providers, operating systems and platforms, providers of Aéropostale’s sweepstakes and other programs, payment processors, fulfilment partners, customer support partners, event partners, fraud prevention partners, cloud service providers | Facilitate contests, sweepstakes, and promotions and process and deliver entries; |
| Approximate geolocation data (such as your city of residence) | Advertising and marketing partners, other brands in our corporate family, Internet service providers, research and data analytics providers, payment processors, fraud prevention partners, operating systems and platforms, cloud service providers | Detect, investigate, and prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and protect the rights and property of Aéropostale and others; and Comply with our legal and financial obligations. |
| Audio or visual data (such as call recordings when you contact customer service and CCTV footage from our stores) | Internet service providers, other brands in our corporate family, operating systems and platforms, providers of Aéropostale’s sweepstakes and other programs, customer support partners, fraud prevention partners, cloud service providers | |
| Inferences (such as inferred information about your shopping preferences) | Internet service providers, other brands in our corporate family, operating systems and platforms, customer support partners, fraud prevention partners, cloud service providers |
| Category of Personal Information | Categories of Third Parties |
|---|---|
| Identifiers (such as a hashed version of your email address or cookie IDs) | Joint marketing campaign partners, advertising and marketing networks, other brands in our corporate family, data co-ops, data brokers |
| Characteristics of protected classifications under California or U.S. federal law (such as your age and gender) | Advertising and marketing networks, other brands in our corporate family |
| Commercial information (such as records of products you purchased) | Joint marketing campaign partners, advertising and marketing networks, other brands in our corporate family, data co-ops, data brokers |
| Internet and electronic network activity (such as information about your activity on our website) | Joint marketing campaign partners, advertising and marketing networks, other brands in our corporate family |
| Inferences drawn from your personal information to create a profile (such as inferred information about your shopping preferences) | Joint marketing campaign partners, advertising and marketing networks, other brands in our corporate family |
We collect personal information directly from you (for example, when you place an order from our website or make a purchase at one of our stores), automatically when you access or use our Services or shop in our stores, and from third-party sources such as joint marketing partners, each described in more detail in the Collection of Personal Information section above.
We do not sell or share personal information about consumers under the age of 18.
We do not collect information that is considered “sensitive” under State Privacy Laws and we do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.
Our retention periods for personal information are based on business needs and legal requirements. We retain personal information for as long as is necessary for the processing purpose(s) for which we originally collected it and for other business purposes explained in this Privacy Policy.
You can opt out of cookie-based ad targeting on our website by following the prompts at Your Privacy Choices. You may need to renew your opt-out choice if you visit our website from a new device or browser or if you clear your cookies.
In addition to cookie-based ad targeting, we may disclose information about your purchases and contact information (such as email and mailing address) to our affiliates, advertising partners, and other third parties for marketing and advertising purposes, which may constitute “sales” or “sharing” of your personal information or use of your information for “targeted advertising.” You can opt out of having your information disclosed to these third parties by filling out our web form.
Where required by law, we will also honor opt-out requests sent by visiting our website with a legally recognized universal choice signal enabled (such as the Global Privacy Control).
You have the right to (1) request to know more about and access your personal information, including in a portable format, (2) request deletion of your personal information, and (3) request correction of inaccurate personal information. To request access, correction, or deletion of your personal information, please fill out this form or call our toll-free number at 877-289-2376.
If we deny your request, you may appeal our decision by contacting us at [email protected]. If you have concerns about the results of an appeal, you may contact the attorney general in the state where you reside.
You have the right to not be discriminated against for exercising any of your privacy rights.
Where required by law, you can designate an authorized agent to make an opt-out request on your behalf by following the process described in the Opt Out of Sales, Sharing, and Targeted Advertising section above.
If you reside in California, you can designate an authorized agent to submit an access, deletion, or correction request on your behalf. We may ask authorized agents to submit proof of their authority to make a request, such as a valid power of attorney or proof that they have signed permission from the consumer who is the subject of the request.
We provide discounts or other benefits to customers who sign up to receive our marketing emails or text messages. These offerings may constitute “financial incentives” or “bona fide loyalty programs” under certain state privacy laws. If you participate in a financial incentive, we collect personal information from you, such as identifiers (like your name, email address, and phone number), commercial information (like your purchase history), and inferences drawn from your personal information (like your product preferences and interests).
You can opt into a financial incentive by following the sign-up or participation instructions provided and you can opt out at any time by following the unsubscribe instructions in the applicable program’s terms and conditions, promotional emails, or text messages, or contacting us at [email protected].
California’s Shine the Light law permits residents of California to request certain details about how their information is disclosed to third parties for direct marketing purposes. To opt out of having information about you disclosed to our affiliates or other third parties for direct marketing purposes, please fill out this form.
If you have any questions about this Privacy Policy, please: